Bill Yurgen - Marketing Strategist

Bill Yurgen joined the Mimi family in March of 2006. He is an entrepreneur in every sense of the word. Having successfully founded and operated a number of small Northeast Ohio businesses over the years, Bill has an intimate understanding of the area's economy and the peculiar challenges faced by the small business person in today's local business climate as well as how to position themselves to compete with the larger national chains. Bill's creativity, market savvy expertise and dedication to helping small and mid-size companies succeed—coupled with Mimi's very own unique voice in the community—has helped many clients meet or exceed their "next level" goals. The diverse list of small businesses Bill has been involved with includes industrial and consumer hardware, retail automotive, financial products, retail consumer convenience and automotive aftermarket electronics. With years of experience placing media buys, prior to joining Mimi Bill worked for the Akron Beacon Journal where he was a client consultant for newspaper and targeted media products. There he received their prestigious award for Excellence In Marketing for helping his clients create winning strategies.