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NORTHEAST OHIO DIRECT MAIL PUBLICATION: Mimi Vanderhaven

HISTORY

In 2003, the unforgettable Mimi Vanderhaven met with a group of creative and passionate individuals to present her plan to launch a publication dedicated to what she termed, “Preserving business diversity.” She believed that any community would embrace a publication that simultaneously supported quality locally owned businesses and treated its readers like ladies and gentlemen.

The result was the founding of Mimi (Vanderhaven) Magazine, a monthly circular in favor of promoting the heroic efforts of those local entrepreneurs whose hearts are so filled with a destiny to serve that they have abandoned their cubicles to risk their life’s savings to follow their own paths. That same passionate mission is now being carried forth online at MimiVanderhaven.com.


AFFLUENT REACH

Mimi’s values are rooted in a celebration of individual creativity, the magical connection between forgiveness and excellence, and a quirky insistence on doing everything exactly opposite from what is expected. Every month, Mimi Magazine is mailed to over 285,000 homes and businesses in Northeast Ohio’s affluent outer suburbs, including:

Aurora, Avon, Avon Lake, Bath, Bay Village, Bainbridge, Beachwood, Bentleyville, Berea, Bratenahl, Brecksville, Broadview Heights, Brunswick, Chagrin Falls, Cleveland Heights, Concord, Copley, Columbia Station, Fairlawn, Gates Mill, Highland Heights, Hinckley, Hudson, Hunting Valley, Independence, Kirtland, Kirtland Hills, Lakewood, Macedonia, Mayfield Village, Medina, Mentor, Middleburg Heights, Moreland Hills, Northfield, North Olmsted, North Royalton, Olmsted Falls, Olmsted Township, Orange, Painesville Township, Parma, Parma Heights, Peninsula, Pepper Pike, Richfield, Rocky River, Sagamore Hills, Seven Hills, Shaker Heights, Sharon Center, Solon, South Russell, Strongsville, Twinsburg, Wadsworth, West Akron, Waite Hill, Westlake, Willoughby, Willoughby Hills, Woodmere, University Heights, Valley City and growing.


TARGETED CONTENT

Preserve business diversity. Those three words have been the heart of Mimi Vanderhaven's brand since our inception in 2003.

As her readers know, Mimi is dedicated to supporting locally owned businesses and ensuring that the people of Northeast Ohio have significant choice in how they live their lives—including shopping, dining, healthcare, home improvement and more.
 
Although Mimi Magazine welcomes certain advertisements from national chains in Northeast Ohio, we do not produce editorial-style content for non-regionally-based national chains that already have significant market share or brand awareness among our readers. While we value and appreciate the positive local impact such businesses can have on our community, our editorial voice is reserved for informing our readers about less well-known product and service options.
 
The publication of any content is at the sole discretion of Mimi Magazine, and we reserve the right to refuse any advertisement at any time.

Mimi’s editorial and advertising missions are perfectly aligned. This means her editorial resources are dedicated exclusively to presenting quality, locally owned businesses to her adoring fans. Plus, her calendar (in print and now online) is filled with hundreds of community events. Claims one local political leader, “I use Mimi’s Calendar every issue to decide which events to attend so I can interact with my constituents.”

And now that Mimi has expanded her mission to the web at MimiVanderhaven.com, her audience is growing to all of Northeast Ohio and beyond. If you're a business owner and would like to find out if your business qualifies to reach Mimi's dedicated fans, please email Mimi and one of her personal assistants will contact you with more information.


meet our team

Morgan Lasher

Director of Strategy & Marketing

Amy Bulger

Marketing Strategist

Bill Yurgen

Marketing Strategist

Dave Miethke

Marketing Strategist

Karli Keene

Director of Operations

Marisa Peltz

Administrator of Loose Ends

Mitch Allen

President & Marketing Strategist

Arlene Bryant

Marketing Strategist

Tonya Rose

Marketing Strategist

Tonda DiPlacido

Marketing Strategist

Michelle Carbone

Marketing Strategist

Connie Gilronan

Marketing Strategist

Bill Smith

Marketing Strategist

Dale Anter

Marketing Strategist

Beth Newcomb

Midwest Bureau Chief

Kelli Comer

Assistant Administrator of Loose Ends

Lynn Margalit

Creative Director

Benjamin Margalit

Photographer

Patricia Nugent

Writer & Marketing Strategist

Laura Briedis Tomko

Writer & Marketing Strategist

Mary Malik

Writer

Sue Schultz

Calendar Editor

Judy Palmer

Client Service Coordinator

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