We are all consumers of content. We read articles, view images, and watch videos.

And we're all looking to do it without traditional commercials and ads. That's why services like DVR, satellite radio and Netflix are exploding.

The world of marketing has changed—forever.

As consumers, we are turned off by a hard sales pitch and advertising jargon ("act now and save!" or "our customer is #1"). We want the truth.

As our president Mitch Allen says, "Our malarkey meters are becoming more and more sensitive." We—including your customer—want interactions that are accurate and authentic.

content marketing: the art of branding without selling

Content marketing is the art of establishing who your brand is without a hard sales pitch. And that's exactly what our content solutions provide. The Vanderhaven Group produces:

  • Website copywriting
  • Blogs
  • Videos and original web series
  • eBooks
  • Whitepapers
  • Graphic design
  • Infographics
  • And more

Not only is this information what your customers (and prospects) expect, it's what search engines want, as well. Well-executed content marketing can provide an optimization boost because you're providing interesting expertise that people want to read or watch.

meet our team

Felicia Berger

Website & Reputation Specialist

Jen Young


Karli Keene

Director of Operations

Marisa Peltz

Administrator of Loose Ends

Mitch Allen

President & Marketing Strategist

Beth Newcomb

Midwest Bureau Chief

Kelli Comer

Assistant Administrator of Loose Ends

Lynn Margalit

Creative Director

Benjamin Margalit


Patricia Nugent

Writer & Marketing Strategist

Laura Briedis Tomko

Writer & Marketing Strategist

Mary Malik


Adam Cook


explore our recent projects: Content


An Online Community for Winking Lizard

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Valley Kitchen Design

Custom Build-Your-Own Kitchen Site

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L.E.A.F. Umbrella Project

Local Non-Profits

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Meet the Team

Award-Winning Video Profiling Guhde Family

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Raw No. 2

Video and Photo Content for New Business

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Dream House

Video for the Lake County's YMCA Annual Fundraiser

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Event Video

Winking Lizard Annual Tour of Beers Party

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The History of Sweetest Day

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Video and Photos

Give Five Campaign for the Boys & Girls Clubs

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Silent Movie

EncoreGarage Content Marketing

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Featured on Buzzfeed

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Original Web Series

Meet the Tool Girls

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Winner: Best New Website

Digital Community for Home Improvement

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Website + Content Marketing

Branding Campaign for Furniture Consignment

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Website + Content Marketing

A Custom Lead Generation Solution

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Website with Animation

Dental Experts in Westlake, OH

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College Prep 101 for CVCC

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Educational Content

Expert Videos Featuring Dr. White

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Timeless Laser as a Mimi Top Pick

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VIDEO: Advanced Audiology

Why we do what we do

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VIDEO: Diebold

New Technology Spotlight

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